●Read the article below about customer loyalty .
●In most of the lines 34-45 there is one extra word . It is either grammatically incorrect or
doesn’t fit in the meaning of the text . Some lines, however, are correct .
●If a line is correct , write CORRECT on your Answer Sheet .
●If there is a extra word in the line , write the extra word in CAPITAL LETTER on your Answer Sheet.
●The exercises begins with two examples , (0) and (00) .
Examples
0 CORRECT
00 IT
INCREASING CUSTOMERS LOYALTY
0 Customers are not revolutionaries. They are attracted to be the certainty of knowing that
00 what they buy it will be good value for money or will perform a particular task effectively.
34 They are cautious but their loyalty , without once achieved , is the key to business success.
35 Brands can help to create customer loyalty by providing us a signpost to certainty and
36 safety . Ideally , when a customer sees off a product , it leads to a range of positive thoughts
37 so that the product is being bought . Unfortunately , only a small number of products have
38 reached to this level . While everyone in business is aware of the need to attract and
39 retain customers , that they often overlook the second , more important , half of the
40 equation . In the excitement of beating against the competition and securing orders,
41 managers often fail to ensure that the customer remains a customer . It has been
42 estimated that since the average company loses between 10 to 30% of its customers
43 every year and this only recently have organizations started to wake up to these lost
44 opportunities and to calculate the financial implications . Established customers often
45 buy more and, in the addition , they may also provide free word-of-mouth advertising.
练习二：34 WITHOUT 35 US 36 OFF 37 BEING
38 TO 39 THAT 40 AGAINST 41 CORRECT
42 SINCE 43 THIS 44 CORRECT 45 THE
详 解：00 what是buy的宾语，所以it是多余的。
34 句意为“一旦得到”句中的without为干扰词。
35 并不是为“我们”提供，所以us是多余的，实际上是为customers提供。
36 See off是“为……送行”的意思，用在这里不合适，应该去掉off。
37 这里要用被动语态的一般形式，being多余。
38 Reach是及物动词，它与get to / arrive at / arrive in不同。
39 这是一个主句，上一行的while是从句.所以应该去掉that， 否则没有主句。
40 Beat是及物动词， against是多余的。
41 这一行没有错误。
42 这是一个主语从句。用了since 则句子不可以做主语了。
43 这是一个强调句， this在句中是多余的。
44 这一行没有错误。
45 In addition是固定结构，中间没有定冠词。
